Header Ads

  • Breaking News

    In UK and US phablets are preferred by maximum smartphone users.

    New York: Smartphone users in US and the UK prefer a device with 5.3-inch screen display, thicker size and a longer battery life, a new survey has found.
    In the first half of 2015, smartphone users in both the countries were most likely to be interested in a device with a display size of 5.3-inch overall, according to the report.

    The findings also showed that respondents surveyed in the US have a greater interest in the larger sized prototypes than those surveyed in the UK, while Android owners have a greater interest in phablet sized prototypes compared to Apple owners.
    Current smartphone owners are also more likely to prefer a thicker prototype with a longer battery life over a thinner phone, researchers said.

    Similar to the second half of 2014, the prototype with a 5.3-inch display was most preferred by consumers overall in the first half of 2015; this was followed by the 5.0-inch and 5.5-inch prototypes.
    Even though the majority of smartphone owners surveyed preferred a prototype with a display larger than their current device, more than half of respondents expressed interest in a device that was only slightly larger than their current display size.

    “While interest in larger displays is considerable for current consumers it is still imperative to keep in mind that a device with good ‘fit in hand’ is important,” said Monica Wong, analyst and author of the report from the Mobile Device UX (MDX) group at Strategy Analytics.

    “While the thinner 6 mm prototype was most preferred by consumers initially, when told they could expect a third more battery life with a thicker phone (ie 8mm), consumers were willing to give up thinness for a longer lasting battery. As consumers continue to use their smartphones daily, they expect their phone to keep up with their busy lifestyles,” said Wong. 

    No comments

    Post Top Ad


    Post Bottom Ad